Course curriculum

  • 1

    Introduction

    • Welcome

    • What's inside?

  • 2

    Facebook Business Manager

    • Facebook Business Manager Questions

  • 3

    Facebook Core, Custom and Lookalike Audiences

    • Facebook Audiences Questions

  • 4

    Facebook Campaigns

    • Facebook Campaign Questions

    • Facebook A/B Testing

  • 5

    Facebook Buying + Delivery

    • Facebook Buying Options Questions

    • Facebook Reach and Frequency Questions

    • Facebook Auction Questions

  • 6

    Facebook Brand and Conversion Lift

    • Brand Lift Studies

    • Facebook Brand Lift Questions

    • Facebook Conversion Lift Questions

  • 7

    Facebook Pixel

    • Facebook Pixel Questions

  • 8

    Facebook SDK

    • Facebook SDK Questions

  • 9

    Facebook Measurement & Reporting

    • Facebook Measurement Questions

    • Facebook Reporting

  • 10

    Troubleshooting Campaigns

    • Troubleshooting Campaings Questions

  • 11

    Instagram

    • Instagram Questions

  • 12

    Security, Access and Brand Safety

    • Security and Safety

  • 13

    Case Study #1

    • Case Study Introduction

    • Case Study Questions: Consumer Tech Company

  • 14

    Case Study #2

    • Case Study Questions: Retail Fashion Brand

  • 15

    Case Study #3

    • Case Study: In-Store and Online Retailer Audiences