Course curriculum

  • 1

    Introduction To Facebook Buying Core Exam Questions + Video Explanations

    • Welcome

    • What's inside?

  • 2

    Facebook Business Manager

    • Business Manager

    • Additional Resources: Business Manager

  • 3

    Facebook Audiences

    • Facebook Audiences

    • Additional Resources: Audiences

  • 4

    Campaign Optimization

    • Budgets

    • Ads Optimizations

    • Additional Resource: Budgets and Campaign Optimization

  • 5

    Placement Optimization

    • Campaign Placement Optimization

    • Additional Resources: Campaign Placement

  • 6

    Facebook Creative

    • Resources Links: Creative

  • 7

    Facebook Conversions

    • Return On Ad Spend - ROAS

    • Facebook Pixel

    • Additional Resources: Facebook Conversion

  • 8

    Facebook Video

    • Facebook Video

    • Additional Resources - Facebook Video

  • 9

    Brand Safety & Privacy

    • Brand Safety

    • Privacy & Branding

    • Additional Resources: Brand Safety

  • 10

    Billing, Budgets and Payments

    • Billing, Budget and Payments

    • Additional Resources: Billing, Budgets and Payments

  • 11

    Facebook Reporting

    • Facebook Reporting

    • Facebook Attribution

  • 12

    Case Study #1: Financial Services

    • Case Study: Introduction

    • Case Study #1 - Financial Services

    • Case Study #1 - Financial Services: Quizz Solution and Explanation